Last week I presented at Heinz Marketing B2B Fast Tracks event. I discussed the topics of Social Media Measurement and Social Ads. Both presentation are below.
5 rules for prioritizing your marketing task list
You know the feeling – you have a long list of tasks and you have no idea where to start. Your boss (or clients) is expecting results and he wants them yesterday. It sometimes seems like just by buying and installing a marketing automation software solution you will solve all your problems. But you know it’s not true. Digital marketing is not a simple problem, it’s a complex problem that includes multiple components and variables that have interdependency and impact each other in ways you can’t sometimes predict. So when faced with an overwhelming list of tasks, how do you even start? Continue reading