Monthly Archives: February 2014

Shampoo, AIDA and Why Marketers Are Evil

I have this long lasting debate with my wife about shampooing. Yes, I know, it’s ridiculous. Some nights, my 4-year-old daughter refuses to shampoo her hair. I think it’s okay to not shampoo every night, but my wife thinks differently. “You have to shampoo every day,” she says to my daughter, “your hair will get ruined if you don’t.” I once challenged this statement and was told “Seriously? Of course it’s true.” Who am I to challenge such a convincing argument? And she’s a doctor, so she should know.
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