Category Archives: B2B Marketing

B2B Marketing 101: The Basic Math of B2B Marketing

Disclaimer: I love math.

If you’re a B2B marketer, you’re probably in one of two groups – you either hate anything to do with numbers or you love it. I love it. It’s also the reason why I became a marketer; the combination between art and science, left brain and right brain, creativity and data-driven decisions. B2B marketing tends to be heavily skewed towards the analytics side, and the success of any business comes with figuring out the mathematical model that makes it a profitable organization. So is the case with marketing teams. If you want to be successful in generating demand for your business and delivering high quality leads to your sales team, you need to understand the mechanics of your business.
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Shampoo, AIDA and Why Marketers Are Evil

I have this long lasting debate with my wife about shampooing. Yes, I know, it’s ridiculous. Some nights, my 4-year-old daughter refuses to shampoo her hair. I think it’s okay to not shampoo every night, but my wife thinks differently. “You have to shampoo every day,” she says to my daughter, “your hair will get ruined if you don’t.” I once challenged this statement and was told “Seriously? Of course it’s true.” Who am I to challenge such a convincing argument? And she’s a doctor, so she should know.
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